Is your Amazon product retail ready?

The first notion that comes to mind whilst listing your products is “retail readiness”. This one is often emphasized by the advertiser communities across the amazon seller communities. Does anyone thoroughly explain what it means to be retail ready? Often what comes up to the sellers’ minds is “not being stocked out” in the short term for the sake of your product detail page: Which is why we are here to thoroughly examine the suggestions of both amazon and the reputed advertisers across the world. Amazon retail readiness checklist urges the merchants to take certain precautions while keeping their product detail pages up to date. Being retail-ready broadly means that consumers can touch & go through the necessary information such as customer reviews, clear pictures and descriptions, stock availability.

People shop with their eyes first

As e-shoppers cannot touch the products in the first place, user experience begins with their eyes first. They will first look at your image and then the title. Once they land on the product detail page, the crown becomes slightly more prominent. In this example, if you sell a pair of shoes, you should display one shoe per se without the packing. The product itself should cover around 85% of the photo. In addition to that, your main image background should be pure white. After displaying your product in all four angles, you might as well take a photo of your packaging at last if you wish. That means that you should not come up with less than four images per product.

Title should be clear and concise

As always mentioned, the title is as possibly brief as it should be, yet, if you wish, you may conduct an A/B test later on through sellercentral.com but do not forget to add the colour size and other features at the end of your titles Below you can find a good title example for the product detail page, yet do not forget to measure your tittles efficacy through an A/B test if you wish to make it longer than the others.